OLIKA LAUNCHES LIMITED-EDITION PINK MARSHMALLOW MINNIE

OLIKA, a lifestyle and wellness company, is pleased to announce the launch of Pink Marshmallow Minnie, a beautifully-designed, limited-edition hand sanitizer spray now available exclusively online at OLIKALife.com.

Pink Marshmallow Minnie

Pink Marshmallow Minnie is part of OLIKA’s “Rare Bird Collection.” She retails as a single bird or in flocks of three, four and five, as part of the new “Spice Birds Group.”

“Pink Marshmallow is the direct result of customer demand, coupled with months of research and testing of color palettes,” says Jessica Postiglione, CEO and co-founder of OLIKA. “From a design perspective, the newest color made perfect sense with our current aesthetic and complements the other pink-hued beauty items on target consumer’s shelf.”

Pink Marshmallow Minnie

Minnie is the second product from OLIKA and the sister of Birdie, a two-in-one hand sanitizer that contains a spray with soothing essential oils and nourishing aloe vera leaf juice, along with ten (10) textured dry wipes for additional cleaning. Both birds marry form and function to create a delightful consumer experience. Birdie and Minnie boast a simple signature fragrance with a sophisticated blend of aromatic notes inspired by nature, including bergamot, lemon and spearmint. The formulation is cruelty-free, vegan, gluten-free and void of any harsh chemicals.

Pink Marshmallow Minnie

In addition to visiting OLIKALife.com, consumers can restock their “flocks” of OLIKA products at Anthropologie, Amazon, Bed Bath & Beyond, Harmon Face Values, Earth Fare, Pharmaca, Riley Rose, Target, The Detox Market, Urban Outfitters, Neiman Marcus and Vitacost.

For more information on OLIKA, Minnie or Birdie please visit www.olikalife.com and follow us on Facebook, Instagram and Twitter.




ABOUT OLIKA

OLIKA (pronounced “oo-lee-kah”) means “differently” in Swedish and exemplifies our approach –from the way we design our products to the way we engage with our customers– we do it differently. Founded in New York, OLIKA is an acknowledgment of our love and appreciation for smooth, clean lines and the minimalistic simplicity of Scandinavian design.

At OLIKA, we believe that products should not only fill a void; but they should also bring you joy. Birdie and Minnie are the first of many products that will reinvent personal care and household staples.

ABOUT MINNIE

Minnie is the second product from OLIKA and is a beautifully-designed, natural hand sanitizing spray. The follow-up bird contains 30mL of soothing essential oils and nourishing aloe vera leaf juice. She was called “a beautiful, work of art” by Fast Company.

Standing at 2.25 tall and 2 inches in width as well as containing a locking mechanism, Minnie is ergonomically designed to fit in the hand. She contains more than 500+ sprays that quickly cleanses and refreshes. Minnie lasts 15x longer than comparable gel-based hand sanitizers and her formulation also improves skin hydration for up to 24 hours. Minnie retails online at www.olikalife.com. She is available in Robin’s Egg, Charcoal, Eggshell, Thistle and the latest color, Pink Marshmallow.

ABOUT BIRDIE

Called “The World’s Most Beautiful Hand Sanitizer,” by Fast Company, Birdie contains 20 mL of sanitizing spray with soothing essential oils and nourishing aloe vera leaf juice, while housing (10) textured dry wipes to capture dirt and grime in his base. Birdie contains over 350 sprays and lasts 10x longer than comparable gel-based hand sanitizers. His formulation improves skin hydration for up to 24 hours.

Standing at 3 inches in height and 2 inches in width as well as containing a locking mechanism, OLIKA’s feathered friend is an ideal travel size. Birdie retails online at www.olikalife.com and is available in three colors— Robin’s Egg, Charcoal and Eggshell.





Brittanie Clement