Caden Lane
Lifestyle, CPG, Family
Becomes More Than Just a Newborn Brand Nearly 100 National Stories in > 6 Months!
Caden Lane, a wildly popular newborn DTC brand, wanted to expand national awareness beyond its owned and paid advertising channels. The female-led brand was also hungry to establish Caden Lane as more than just a newborn brand and bring editors into the fold as the ultimate apparel destination for the whole family.
With less than 60 days until the conclusion of the holiday shopping season, BCENE PR seeded products to more than 100 national lifestyle editors and earned 60 top-tier media stories in national media including, The Bump, What to Expect, Buzzfeed, Entertainment Tonight, Forbes, TODAY and more!
BCENE PR also secured a Black Friday segment for Caden Lane’s new “Color Me Pajamas” for LIVE! With Kelly & Mark, which grossed more than $100K in affiliate revenue.
Beyond product stories and roundups, BCENE PR worked closely with the founder on developing and placing several bylined stories to bring awareness to Caden Lane’s foundation, Conceive Fertility Foundation, to include placement on Today’s Parent and The Mother Chapter.
RESULTS
★ Within six months, BCENE PR generated 60+ placements drawing five (5) billion in online readership and an estimated 13.2 million coverage views. Earned media placed by BCENE equated $5M in what the brand would have spent on advertising.
+ 12,825% ROI on overall brand awareness
+ 325% ROI for affiliate
WORK WITH US
We Are Currently Accepting New Clients