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Dropps

 Lifestyle, CPG, Health & Wellness, Family

Becomes Top-Selling Home Care Brand Through the Power of PR

The new CEO of Dropps, the B Corp and pioneering leader in home care innovation, turned to BCENE PR after it reformulated its dish and laundry products and landed on the shelves of Target, Walmart & Wegmans. With sights set on educating editors and consumers on new sustainability claims and sidestepping smear campaigns from competitors, BCENE partnered with Dropps on a wholistic media strategy, extensive media training and ongoing product pitching to position Dropps as heavy hitters in the CPG space, true innovators in consumer safety and sustainability and America’s OG pod brand.

Despite a crowded media landscape and challenging anti-pod movement in home care, BCENE worked closely with editors to educate consumers on the progression of sustainability, the innovation in the category and more importantly, why Dropps was the preferred laundry and dish brand among 300K subscribers.