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Fogelman Properties

Multifamily Real Estate

Private Multifamily Company Becomes Beloved National Media Darling

Fogelman Properties, one of the country’s largest and most experienced privately owned multifamily investment and property management companies, wanted to expand its reputation beyond its Memphis, Tenn. headquarters. While long respected in the Southeast, the company sought to grow its national footprint, elevate awareness of its integrated investment platform, and highlight the strength of its culture and leadership—especially as it approached a milestone 60th anniversary.

Strategy

BCENE PR partnered with Fogelman to build a comprehensive, long-term PR strategy designed to generate consistent visibility, strengthen thought leadership, and celebrate legacy moments. Our work included:

Thought Leadership Development: Leveraging Fogelman’s executives and subject matter experts for contributed articles, Q&As, and trend commentary across top trade and business outlets.

Media Relations: Curating and pitching announcements tied to acquisitions, new communities, company news, and industry trends with local and national angles.

Award Management: Partnering with Fogelman’s HR and marketing teams to research, draft, and manage submissions for leading workplace and multifamily recognitions.

Milestone Campaigns: Designing a dedicated 60th-anniversary PR campaign, complete with press materials, milestone timelines, and feature storytelling that connected Fogelman’s six decades of impact to broader industry conversations.