Editors Go Wild for D.C.’s Newest Clean Beauty Retailer
Ivy Wild, a clean beauty boutique turned e-tailer, brought on BCENE PR to support its brand awareness efforts with a focus on educating consumers on the value of clean beauty
BCENE PR worked diligently to position the new beauty boutique as the Washington region’s best retailer for clean cosmetics and offered up the female founder, Rachel Mulcahy, as subject matter expert on cosmetic legislation, ingredients and performance skincare.
Coverage highlights included placements with Independent Beauty, Nylon, Washingtonian, MSN, DC Refined, DCist and a two-page dedicated spread in Modern Luxury.
The Results
★ By leveraging unique long-standing relationships with media, and leaning on influencer marketing and events to build the drumbeat of consistent coverage, BCENE PR landed more than 100 unique mentions and features for the brand, plus 1.1 billion impressions across local, national and trade media readers.
SERVICES:
Media Relations
Product Seeding
Thought Leadership
“BCENE is a true partner and an extension of our team. They identify growth opportunities & strategies that make sense for our business...”
Rachel Mulcahy, Founder of Ivy Wild
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