Kids & Coffee
Lifestyle, Family
Kids & Coffee | BCENE Brews Up Massive Buzz for San Diego’s “Erewhon of Indoor Playgrounds”
Kids Coffee, In preparing to launch a first-of-its-kind indoor playground experience that encourages learning, allows parents to truly connect, and offers a modern, nature-inspired alternative to traditional play environments, Kids & Coffee was missing a strategic, dedicated public relations partner to create buzz in the local San Diego market and beyond.
As the agency of record, BCENE:
★ Launched the concept to media and a curated network of content creators with placements in local print, online, and broadcast outlets.
★ Positioned the destination as a high-end family experience where kids can safely play and learn, while caretakers can unwind, connect, and truly enjoy themselves.
★ Showcased innovation through differentiators including: a thoughtful guest journey, high-end hospitality touches, a first-of-its-kind, nature-inspired playground from award-winning designers, and unique event programming.
RESULTS
Thanks to meticulous research, deep client insights, and targeted outreach from the BCENE team, Kids & Coffee:
★ Enjoyed nearly 60 unique media stories in two weeks across every major San Diego news outlet, including FOX 5, Carlsbad Magazine, and the San Diego Tribune.
★ Deployed a viral Instagram post that landed on the platform’s Explore page.
★ Drew a massive crowd of 400 attendees at the grand opening, with a fully booked-out concept upon launch.
★ Hosted an exclusive media day for content creators, resulting in 22 influencer posts and nearly 10K new followers in two months.
★ Built a cult-like following of 20K families in less than two months.
★ Earned loyalty from celebrities and influencers including Bobbi Athoff and Alex Morgan.
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