From Expert Press to Experiential Buzz: Turning a Local Beauty Founder into a National Headliner
Founded by aesthetics trailblazer Megan Francis, NP, MSN, AGPCNP-BC, NM Aesthetics & Wellness has quickly become a leading non-surgical, aesthetic medicine destination in the D.C. area. To elevate the brand and the founder’s visibility as both a clinical authority and a leader, BCENE PR partnered with the NM team and Nurse Megan to provide ongoing media relations and spearhead a one-of-a-kind expansion celebration.
PR Goals
Sustain Media Visibility through thought leadership, expert commentary, and targeted press placements in health, wellness, and lifestyle outlets.
Celebrate the “X-pansion” of NM Aesthetics with a high-impact event that would generate press, strengthen client loyalty, and reinforce the brand’s distinct personality
Differentiate the Brand by highlighting NM’s blend of advanced techniques, combat rampant beauty misinformation from social media and position NM Aesthetics as a leader in an often sterile clinical category.
Our Approach
Ongoing Media Relations
Pitched and placed national and regional coverage highlighting Francis as an expert voice in wellness, beauty, and aesthetics.
Secured TV and podcast interviews, magazine features, and digital placements in outlets like WUSA9, Green Matters, Skincare Anarchy, Medium, Modern Luxury DC, and more.
Positioned NM as a trusted source on trending topics—from wellness innovations to safety in non surgical aesthetic medicine.
Expansion Event: “NM’CHELLA”
Reimagined a corporate lobby into a neon-lit playground, blending bohemian chic with rave-inspired details.
Curated a VIP guest list of beauty insiders, clients, and media to experience the newly expanded services.
Designed immersive experiences—glow bar, kandi-making booth, cotton candy station, and DJ Mova’s live set—to mirror NM’s mission: beauty that’s technical, joyful, and deeply personal.
Coordinated with event partners (DC Magazine, Design Foundry, Windows Catering, Sweet Gifts VA, FreshPic, Corey A. Gray & Mario Mineros, and more) to bring the founder’s vision to life.
Results
Media Relations
50+ coverage pieces exceeding annual goals by 175%.
Earned 13.9M impressions and 1.55M coverage views, placing NM at the center of regional wellness conversations.
Secured high-credibility placements across broadcast, digital, and print, reinforcing the brand’s dual positioning as medical authority and lifestyle leader.
Expansion Event
Generated 5+ interviews and onsite tours with local and national trade media.
Earned 2.19M impressions and 15.8K coverage views tied directly to the event.
Social chatter and client buzz positioned the event as one of Spring 2025’s standout celebrations in the DMV beauty and wellness scene.
Elevated NM’s brand identity and turned a corporate event into a local cultural moment (“NM’CHELLA”) that merged community, media, and lifestyle storytelling.
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