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Pratum

Real Estate, Multifamily, Commercial

From Local Operator to National Multifamily Thought Leader 

When Edgewood Management rebranded as Pratum Companies, the newly integrated real estate firm needed more than a new name — it needed national recognition. With a bold vision and a focus on innovation, Pratum sought to elevate its reputation beyond regional roots and position itself as a leading multifamily real estate company on the national stage.

Strategic PR Approach

BCENE PR designed a comprehensive public relations campaign to expand Pratum’s visibility, credibility, and authority across the multifamily housing and commercial real estate sectors.

• A Strong Narrative: We crafted compelling messaging highlighting Pratum’s expertise in both affordable and market-rate housing, its growth trajectory, and its leadership in the multifamily space.

• Targeted Media Outreach: Leveraged relationships with top-tier trade, business, and regional outlets to secure consistent coverage and amplify the Pratum brand.

• Thought Leadership Development: Positioned Pratum’s executives as sought-after experts through contributed articles, guest columns, keynote commentary, and high-profile interviews.

• Strategic Announcements: Timed press releases and media alerts around acquisitions, leadership hires, and corporate milestones to maximize brand visibility.