Pulse
Health & Wellness, Fitness
Creative PR Campaign Transforms This New Fitness Concept
DC’S first and only body confident group fitness studio, PULSE House of Fitness, turned to BCENE PR to generate positive publicity and a consistent drumbeat of media coverage for its founder, fitness classes and offerings.
Our team developed a strategic communications plan that outlined recommended strategies for earned media including potential print & digital editorial opportunities, local TV appearances, distribution and publication targeting recommendations.
BCENE PR pitched PULSE to relevant reporters, editors, and broadcast anchors both locally and regionally, with an invite to try a workout. Hook angles included:
PULSE House of Fitness: The Only 30 Minute Workout You’ll Ever Need
How One Fitness Founder Solved Your Workout Scheduling Problem
Forget Spin: The VersaClimber is the Only Workout You’ll Need
To maximize coverage and exposure for PULSE, we also promoted the studio founder as a fitness industry expert while telling his incredible weight loss journey. Story opportunities include:
From 308 Pounds To DC’s Best Fitness Instructor: Shafer Minnick’s Climb
Constant Innovation Keeps This Founder Climbing
The Results
★ BCENE PR generated nearly 10M impressions and 130K coverage views with features in FOX5, Washingtonian, DC Entrepreneur, Brightest Young Things and Sweat Concierge.
SERVICES:
PR Planning & Earned Media Relations
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