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The Cliff

Commercial, Retail (need to add retail)

Turning a stalled story into a city-backed win – from launch buzz to unanimous approval 

In 2024, CAST (formerly CNR Retail) in partnership with Partners Capital, set out to introduce The Cliff, a 100,000-square-foot adaptive reuse project transforming vacant office space in Henderson, Nevada, into a community-centric hub for dining, art, and local culture. 

The project needed more than just an announcement. It needed anticipation, trust, and buy-in from local stakeholders who would see The Cliff as an economic driver and cultural landmark. BCENE PR was engaged to lead the launch campaign and build credibility around CAST’s vision.

But by early 2025, momentum stalled. A political affairs agency had left behind little more than a lackluster press release and a three-minute YouTube video. The project was stuck in approval purgatory, facing skepticism at city council and from the mayor’s office. CAST returned to BCENE PR for a second engagement—with just seven days to turn public sentiment around and secure a green light for the development.

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Phase One: The 2024 Launch

BCENE PR positioned The Cliff as Henderson’s first lifestyle destination—an adaptive reuse project that would breathe life back into vacant buildings while creating new spaces for the community.

We developed messaging that highlighted CAST’s expansion into the Las Vegas and San Diego markets, its synergy with Partners Capital, and The Cliff’s unique design:

• A central stage for live music and community programming

• A central stage for live music and community programming

• Local artist collaborations and rotating kiosks
  

The campaign combined media-friendly sound bites, executive media training, a redesigned press release, fact sheets, and over ten unique pitch angles tailored to national trade, local business, and community outlets.

Results

The campaign delivered 22.5M impressions, 119K estimated coverage views, and 5.4K social engagements. Local and national outlets including the Las Vegas Review-Journal, Nevada Business Magazine, and San Diego Business Journal ran in-depth stories. In less than two weeks, 24 of 34 positive brand stories were secured—nearly 5x the original goal.

The Cliff was on the map as a standout adaptive reuse project, proof that CAST was more than a developer; it was a placemaker.