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Tri Pointe Homes


Residential Real Estate

The Secret to Homebuilder PR? Pairing Press Power with Influencer Authenticity

Tri Pointe Homes, one of the most notable U.S. homebuilders, sought out BCENE PR to build brand awareness for its D.C. Metro Division and spearhead the promotion of several grand openings and company announcements through strategic PR and influencer campaigns.

PR Strategy

BCENE PR developed a layered communications approach designed to:

  • Build sustained media visibility across local, regional, and national outlets.

  • Leverage authentic influencer partnerships to highlight Tri Pointe’s design-forward product and lifestyle appeal.

  • Create meaningful event experiences—both in-person and virtual—that generated buyer interest, even under challenging market conditions.

    Campaign | Bren Pointe Virtual Grand Opening (2020)
    Amid COVID-19 restrictions, BCENE PR designed Tri Pointe Homes’ first-ever virtual VIP grand opening. We conceptualized and produced a live + pre-recorded webinar, scripted content, generated a shot list, and pitched media on the debut of this Alexandria townhome community.

    ✅ Result: 21 buyer applications submitted on opening night despite an online-only format.

    Campaign | Brookland Grove Influencer Activation (2023)
     To spotlight Tri Pointe’s sleek, design-forward townhomes in Washington, D.C., BCENE PR identified and partnered with DMV-based influencer Tasha (@theglossier James). Content showcased two model homes designed by Emmy-winning host Bobby Berk, emphasizing lifestyle, location, and design.

    ✅ Result: 28% engagement across 2 reels and 2 stories (vs. 10% industry norm), reaching nearly 3,000 accounts in just four days.

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THE RESULTS

60+ features across top outlets including Washington Post, Washington Business Journal, Builder Online, Builder & Developer Magazine, Alexandria Living Magazine

  • 538B impressions | 2.8M coverage views via PR Newswire + media outreach

  • Authentic influencer-driven reach into hyper-local audiences with above-benchmark engagement

 

SERVICES:

Media Relations

Event Planning

Influencer Marketing

 "BCENE PR has been a tremendous asset to the marketing team at Tri Pointe Homes. I've personally worked with the founder for years and value the team's experience, media relationships and expertise in real estate PR. Their work has paid dividends in unparalleled exposure and growth in a crowded market. We can always count on BCENE PR to guide us to the right media targets or when we need an extra set of hands with special projects."

Gabriela Isip, Director of Marketing, Tri Pointe Homes

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