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WALSH

Residential Real Estate

Building Buzz Beyond the Build: How PR Positioned Walsh into a Master-Planned Success Story

Walsh, a 7,500-acre master-planned community outside Fort Worth, faced significant market perception challenges despite its scale and vision. Misconceptions about location, accessibility, and cost limited awareness in key growth corridors, while developer Republic Property Group needed to establish itself as a national thought leader in intentional development and reassert Walsh's position as a forward-thinking community.

Walsh partnered with BCENE PR as for a six-month PR Sprint to reintroduce the community to key local/regional while setting the stage nationally.

Strategic PR Approach

BCENE PR developed a focused, multi-channel PR Sprint strategy that combined targeted media relations, thought leadership positioning, and influencer engagement. This included:

• Visionary Positioning: BCENE PR crafted compelling messaging positioning Walsh as a case study in future-focused master-planned communities, emphasizing wellness, sustainability, and hybrid lifestyles.

• Targeted Media Relations: Strategic outreach to top-tier trade publications secured editorial coverage around market trends, development strategy, and community evolution.

• Thought Leadership Development: Republic Property Group executives were positioned as industry experts through interviews and contributed content on the future of housing, hybrid work, and placemaking.

• Strategic Influencer Engagement: Lifestyle and home design influencers in the DFW area were activated to combat regional misconceptions and showcase Walsh's distinct character through authentic, engaging content.